Instagram Business Account and Its Uses

With over 800 million monthly actives users, Instagram is a massive social platform where its users actually engage with the site a lot more than any other social media platform such as Facebook and Twitter.

This presents business with an opportunity to market their products to a more targeted and interested audience without spending an enormous amount of money on paid advertising. 

On January 2018, Instagram decided to allow its users to publish photos and videos on Instagram business profile using a third party platform, making it quite easy for brands and asset holders to promote their products.

To enjoy its perk, you need an Instagram business account, which is quite different as compared to the normal Instagram social profile and is helpful regarding your business marketing and handling needs.

Whether your strategy needs an update or you’re a newcomer to this social media network, here we discuss some uses or benefits of Instagram business account.

Uses of Instagram Business Account:

Think before you click:

Ask yourself the following questions.  What is the purpose of using Instagram?  What is the tone and style we want to portray through over image?

Become a regular user first:

It’s always a good idea to experience Instagram as a regular user can see how people are using it.  That will provide an idea for trying this platform into other social media marketing efforts. 

Think about your product:

What do you sell or what do you use to sell your service?  Without being too promotional, you can get your followers engaging with your product.  Instagram is about everyday people taking everyday pictures.

Show off your product with sneak preview:

Clothing companion and publishers may use taking Instagram to give sneak previews of new addition prior to the launch date.

Remember that cuteness sells:

It is a well-known fact that cute animals either funny quotes are among the category of images most likely to go viral. People like the image that create a visceral reaction.

Begin with a thoughtful approach:

You might not think that choosing one filter over another cloud lead to a noticeable shift I’m engagement. But it does.  Using the right filter can create up to 60% increase in average engagement.

Consider your location first:

Instagram is a great business for making a standard scenery shot look much appealing.  Intensify the colour with a filter like here, which can the turn average sunset into something spectacular.

Show your brand’s personality:

A business should look at their use of Instagram similar to the way they use other social media platform. There should be a nice balance of showing the brand’s personality but also giving the following information about their brand.

Invite guest contributors. Invite users to contribute image on your Instagram feed an easy way to collect content and generate buzz.  Call for entries that fit a specific theme and ask users to include a branded hashtag in their posts.

Use the hashtag for branding:

The hashtag is rapidly becoming a cross-platform social media currency. They originated on Twitter and are now useful on Google plus, Pinterest, LinkedIn and Facebook. 

Collaborate and Mention others:

If you are looking for a social media channel which is popular for making collaborators stand out and for sharing success stories of clients, then for sure Instagram comes to mind. Even if you don’t officially partner with a non-profit organization, you can give to charity or do fundraising a couple of times a year.

It’d all good as long as the cause aligns with your brand values and mission.  Take into account that not everyone is monitoring hashtag on social media, so tagging an account is usually a better choice if you want to get noticed.

Instagram has also launched its business profile and paid to advertise.  Having an Instagram business account enables you to add your contact number in your bio and shows you detailed analytics which is not available for an individual social Instagram profile.

Choose your handle carefully:

When setting up your Instagram account, where possible, use the same usernames your Twitter account.  So when your content tagged and shared on Twitter the @username links to your Twitter account bio.

Showcase your customers and services:

There are several companies like Virgin America who make sure to show their fans and followers the true taste and flavour of the company named Instagram. They showcase their customers and other fun things they are doing a person’s in-flight experience is more enjoyable.

You can learn a lot from the comments of your customers.  This is very useful for marketers to have an Instagram business account for development in all business fields

To create a brand new Instagram business account, Click here.

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