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Marketing Tools and Techniques

marketing tools and techniques

Business Software

Marketing Tools and Techniques

Marketing tools are tools that companies use to develop their service. It is important to know which tools are best for your business.

In the world of marketing, it seems like there are always new tools, techniques and trend to discover and incorporate into your marketing strategy. Marketing tools are tools that companies use to develop their service. It is important to know which tools are best for your business.

In other words which tools you need to achieve your primary objectives. In most case, people use multiple marketing tools at the same time. Here are some Marketing Tools and Techniques that will help you in the long run.

Marketing Tools and Techniques that actually work and are reliable are as follows:

Regarding multiple tools for Marketing:

Below are some marketing tools and techniques:

Marketing Automation:

Automation is nothing new to marketers. Whether you want to save time doing marketing tasks or simply cut time wasted doing those doing daily tasks like the file to a spreadsheet, having a tool that makes your life easier.

There are many automation tools out there for specified verticals. for example, the Hub Spot workflow tool for marketing automation, there aren’t many tools that allow you to automate the different tools you use throughout your life.


Wouldn’t it be nice to link lots of task between various apps together? Like posting on Instagram photos to all your social networks app reminder together. With IFFTTT you can!

IFTTT (If This Then That) is a service that allows you to create chains of simple conditional statements, called applets. These, “If this then that” applets are triggered by a wide range of other web-based services at the choice of the user. Some of the web-based services that work with IFTTT include Google Drive, Facebook, Twitter and much more.

Data Reporting:

Most tools that automate some of your marketing strategies will also provide reports that allow you to see and present your campaigns, performance to other employees in your company. From the efficiency of your content calendar to the effectiveness of your lead-generation methods, Digital Marketing Tuner offers a helpful overview of all of your latest marketing activities.

marketing tools and techniques

Developed by OverGo Studio, an inbound marketing agency and Hub Spot Agency Partner, digital marketing tuner guides you through a brief survey where you can submit basic information about your company’s content volume, email open rates, website traffic. The tool then sends you a detailed report in which you can better visualize your team’s strengths and weakness so you can make even better decisions for your company moving forward.

Closing Deals and Tracking Relationship:

You and your sales team want to sell your product or service not fight with messy spreadsheets, cluttered inboxes, or clunky tools that slow you down. That’s why using a Customer Relationship Management System also known as CRM is essential. Not only will it help your sales team manage relationships, but CRM will also give you a place to deliver those leads you generated to your sales team.

marketing tools and techniques

An essential part of any good marketing and sales team that we think everyone should have one are CRMs. That’s why the HubSpot CRM is completely free.

HubSpot CRM:

Salespeople hate automating the tasks and take minutes to learn not months. That means doing more and less data entry.


marketing tools and techniques

In any marketing team, the inevitable happens there are a million files of content between everyone on your team without one place to keep it all. Organization on any team let alone a marketing team is essential that is why it’s important to have a collaborative organization tool to keep you sane.


 It is the perfect tool to keep your team organized and your files under control. With cloud-based software to keep your files accessible anywhere at any time. Dropbox helps your team store all of its files in a central location. Dropbox makes it easy to collaborate, too. With tools like Dropbox paper, which allow you to write and collaborate in real time on the same sharing tools for shared folders, you’ll be organized and ready for any project that comes you away.

Collaboration tools:

Before you learn about Marketing Tools and Techniques you must know about these collaboration tools which really helps with the business further on.

  • Google Drive
  • Box 
  • Trello

Content Creation:

marketing tools and techniques

In the world of content creation, there are admittedly tones of different tools you could use to create various types of content. Whether it’s logos, blog poster and eBooks are endless tools.

Adobe Spark:

It is a suite of three web or mobile apps, Spark page, spark post or spark videos that allows marketers to create graphics easily.

Content Creation Tools:

  • Venngage
  • Piktochart
  • Canva 
  • Recordist
  • Kap
  • Adobe colour CC

These marketing tools and techniques will help you generate content which is completely unique and original but also eye catching, which in turn helps boost your business.

Content Distribution and Brand Awareness:

marketing tools and techniques, content distribution

While it might seem like a given, when it comes to getting your content distributed online, there is really is king that we’d be remiss if we’d different mention: Google isn’t exactly a fantastic tool that didn’t already know about it. That said, within the same parent company is another important distribution channel that many marketers often forget when they’re strategically distributing content for the sake of brand awareness.


It is more and more important for marketers to lean more heavily on video-based content. YouTube great for hosting your videos and getting them shared across the social network, it’s also important to optimize your videos for search to get found on YouTube as well.

Conversion Rate Optimization (CRO):

marketing tools and techniques

When it comes to your bottom line goals, you probably want a few tools for not only attracting prospects to dedicated marketing campaigns but just as importantly, converting those visitors into leads and customers.


Let’s you quickly build mobile responsive landing pages without developer’s assistance. The tool also integrates with a number of different CMS platforms. With Unbounce Convertibles, you can also launch targeted overlays on top of any web page, each with a dedicated call to action.

Customized triggers and targeting rules give you control over who sees your offers and when, so you can serve the most relevant offers to the right audience.

CRO Tools:

  • Hotjar
  • Optimizely
  • Leadpages
  • HubSpot Landing Pages Tool

Event Marketing Tools:

  • Picatic
  • AddEvent
  • Facebook

Project Management Tools:

  • Hubspot project
  • JIRA
  • Asana
  • Air table

These were some Marketing Tools and Techniques, make sure to thoroughly read them and comprehend them to your full extent before hopping in this niche.

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Business Paragon Editorial Staff

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