Alibaba shares in the B station, it is time for everyone to see the ability of the UP master to make money.

On the evening of February 14, Alibaba submitted a report to the US Securities and Exchange Commission, announcing that it has become a shareholder of Group B with 8% of shares held by Taobao China’s shareholding video website 哔哩哔哩 Animation (B station).

In October last year, Tencent invested B.17 million in B station, becoming the second largest shareholder of Station B. Today, the B station with Chinese Z generations of young users can be said to be “left-handed Tencent, right-handed Ali.”

Taobao and B announced that they had reached a strategic cooperation in December last year, commercializing the own IP of Station B, and helping UP owners to realize e-commerce.

Some of the UP owners with a million fans have started to settle in Taobao, and the “Taobao Second Yuan” will customize the commercialization scheme according to the style and fan characteristics of the UP main character, such as the product co-branding that matches their own style. Develop peripheral derivatives and so on.

More than 2 million UP owners contributed more than 80% of the video content of the B station. They are the “food and clothing parents” of the traffic and content of the B station. Last year, B station went to the United States to go public, Chen Rui stood around 8 UP owners.

For the cooperation with Taobao, Chen Rui, the stationmaster (Chairman and CEO) of B Station, said: With the platform of Taobao, more people can see the powerful creativity and high-quality content of the B station in the future.

We can also understand that: With Taobao, a platform with rich sales experience and a strong channel, it is time for everyone to see the ability of the second yuan and the B station to make money.

Of course, on the one hand, Taobao helps young people at Station B to earn money, and at the same time, it also reaches a wider range of young consumers.

According to data from Ali, the number of pan-quaternary people on Taobao has exceeded 100 million, of which more than 50% are young after 00 and after 95. According to the B station’s financial report, last month’s monthly users (MAU) reached 92.7 million, and the average monthly paying users reached 3.5 million.

Even though the user level of the B station can’t be compared with the two video websites of Tencent Video and Iqiyi, it has already become the first echelon of domestic video websites.

The young users on the B station are considered to be the driving force and trend leader of domestic entertainment consumption in the future, so they are favored by Internet giants and capital.

In November last year the B station’s Q3 2018 earnings show, station B 68.9% of its revenue from mobile gaming, live with the revenue growth and value-added services, advertising and other revenue this video sites became multi-up.

The B station is considered to be a ” fake video website, a real game company ” is not surprising, but Chen Rui’s own explanation is: B station is not a game company, and the game is based on a commercial model of the B station user group.

After the listing of the B station, the commercialization model began to diversify, and it was also laid out in the content field to strengthen its own advantages in the field of universal quadratic. For example, last year, a total of more than 20 domestic original animation works were launched, determined to make original content and cultivate local IP; most of the copyrights of NetEase comics have been operated by assets; the “哔哩哔哩 comics” app was also launched in November last year.

The cooperation with Taobao this time is that B stands for the commercial exploration with the core advantages, and it is also a test for the ability of the core resources of B station to be realized. However, many users of Station B are still going to school, and they don’t have to worry too much.

As an amphibious user at station A (AcFun) and station B in the early years, it is still very happy to see that station B can continue to make money. After all, A station has experienced a series of crises such as bombing stations in the past few years. It has been fully acquired by the fast-hander in June last year. So far, there has not been much movement, and a little bit worried about AC mother.